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At the end of 2011, China's convenience food manufacturing industrial enterprises reached 1000, the total assets of the industry amounted to 129.77 billion yuan, an increase of 37.64%. 2011, China's large scale of convenience food manufacturing industry enterprises to achieve the main business income of 254.8 billion yuan, an increase of 44.04%, the total profit amounted to 18.29 billion yuan, an increase of 49.88%.
In the field of convenient staple food, China's instant noodle production has ranked first in the world. As a whole, China's instant noodle production is still in its development stage. China's per capita instant noodles occupy the 9th place in the world, and consumption is mainly concentrated in urban residents, rural residents consumption level less than 1/3 of the city. With the accelerated pace of urbanization, urban and rural residents to increase income, instant noodles market prospects optimistic.
At the same time, quick-frozen food industry has been the fastest growing industry since the 1990s. In the future, convenient consumption of staple foods, meat and other dishes will become the focus of quick-frozen food development.
In order to further liberate the urban and rural residents from the tedious cooking work, the convenience will be a trend of the development of China's food industry in the 21st century. The development of convenience food has become an important measure to optimize the structure of Chinese food industry, product structure and the level of food consumption of residents.
China "food Industry" Twelve-Five "development Plan" proposed, "Twelve-Five" period, China will vigorously promote the rapid development of food manufacturing, improve the production of quick-frozen food, broaden the processing range of frozen foods, and increase the development of convenient food products to meet market segmentation needs. "Planning" expected, by 2015, the scale of convenience food manufacturing output reached 530 billion, an annual growth of 30%, forming 10 sales revenue of more than 10 billion yuan of large convenience food processing enterprise groups.
into a large supermarket in Beijing, in the food counters of various brands of instant noodles, there are fried instant noodles, not fried instant noodles, there are bags, bowls, cups, and miscellaneous grains not fried instant noodles, corn instant noodles, convenient fans and so on. Most consumers have realized that fried instant noodles is a high calorie, low nutrition fast and convenient food, and fried instant noodles In addition to a large difference in seasoning, surface construction technology and raw materials, taste homogeneity serious, therefore, consumers of fried instant noodles produced a weary mood.
With the accelerated pace of life and the improvement of living standards, consumers not only consider the fast food, more attention to food health, green, fashion and many other factors.
In supermarkets, it was observed that some consumers stopped when they saw corn instant noodles and, like discovering new continents, shouted, "This is cornmeal." It lurks the consumer's thirst for health and green food. Also feel that these grains facilitate product promotion efforts to be strengthened.
In the refrigerator of instant noodle shelf, many packaged fresh noodles, frozen surface, fresh-keeping wet surface attracts a lot of consumer's eyeball, some consumer testimonials, such as fresh noodles, frozen noodles, fresh wet noodles Such convenience food can really let the people living in fast-paced society to taste the traditional handmade noodles delicious.